Amici Friendly Coffee | Brand Design & Illustration

It’s difficult for caffeine-newbies to peacefully explore the world of the bean;
a world with many complex flavours, blends and processes.

Enter: Amici. Friendly coffee.

Partnering minimalistic terminology and packaging design with bright and emotive childlike illustrations, Amici is a self-initiated design project that aims to gently welcome newcomers to coffee drinking.

Brand concept, design & digital illustration by me.