Knowledge. At its core, that’s what carrier screening provides. It’s a tool that allows prospective parents to make informed decisions about their family-planning journey. And Lumi, first and fore-mostly, offers guided access to that tool.

This project involved brand design from the ground up; creating a name, logo, packaging, right down to social media launch posts. It was a joy to work on such an integrated project for such an important brand, and yielded a visual identity that I think feels both fresh and established at the same time.