Over the past few years, Generative A.I has evolved so rapidly that it’s equally captivated and concerned the masses. As a graphic designer, I somewhat felt it my duty to determine a position towards this polarising piece of modern tech at an early stage in its growing popularity.

I decided that I’d be captivated by it, and embrace it as an exciting new addition to my toolkit.

Recently, an opportunity arose to utilise this new tool (alongside the Adobe Creative Suite) to create a series of visuals for Texas based genetic testing company, FamilyTree DNA. The results are as follows: